Case Study: 40x’ing the Lasso Affiliate Program in 10 months

This is the experience that kickstarted our agency managing fast-growing SaaS affiliate programs, and the software we have since built to support other SaaS teams who want to manage their growth in-house. Before founding Endorsely, I headed up marketing at Lasso. Between January and December 2023, the affiliate program roughly 40x’d in revenue. This was…